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Going Solo: A Quick Guide to Starting a Freelance Business
March 21, 2024

Going Solo: A Quick Guide to Starting a Freelance Business

The past decade has seen an important shift in the way we work. Recent studies show that 38% of the U.S. workforce now engages in freelancing in some capacity, demonstrating the appeal of this alternative work model. From seasoned professionals seeking greater flexibility to aspiring entrepreneurs launching their own ventures, freelancing attracts individuals with its promise of independence and opportunity.

If you're considering taking the plunge into the world of freelancing but don't know how to start freelancing, we’ve got you covered! This guide will walk you through the essential steps to kickstart your freelance career in 2024.

Navigating the Freelance Landscape 

1. Defining your service offering

How to start a freelance business begins by understanding what makes you stand out. What skills and services can you offer to solve your clients' problems? By clearly defining your unique value proposition, you can attract the right clients and establish yourself as an expert in your field.

2. Identifying your target offering 

Once you know what you offer, it's time to find your audience. Who are the people or businesses that need your services the most? Conduct some research to understand their needs and preferences. This could mean leveraging freelance job posting platforms, tapping into existing networks, or targeted marketing efforts. Knowing your audience helps you tailor your marketing efforts and build meaningful connections.

3. Developing a pricing structure 

There’s no one-size-fits-all approach to pricing, but it's important to evaluate your market, consider your experience, and then establish a rate that reflects your value while staying competitive. While hourly pricing and project-based pricing are common models, it's essential to choose a strategy that aligns with your goals and reflects the value of your services.

4. Creating your portfolio

Whether you're a web developer showcasing your latest projects or a graphic designer presenting your creative designs, your portfolio is your opportunity to make a lasting impression on clients.Curate a selection of your best work samples, case studies, and client testimonials, highlighting the results you've achieved and the value you've delivered.

5. Writing effective proposals 

A great proposal should be tailored to the specific needs and preferences of the client, demonstrating your understanding of their challenges and your ability to provide solutions. From outlining your approach and deliverables to showcasing your relevant experience and credentials, a well-crafted proposal can set you apart from the competition and win the trust of potential clients.

6. Building client relationships

Beyond individual projects, freelancing is about building long-term partnerships. This means delivering consistent quality, maintaining open lines of communication, and being reliable. It's these relationships that often lead to repeat business and referrals.

7. Continuing to develop your skills 

As a freelancer, your success depends on your ability to adapt, innovate, and evolve with the changing demands of your industry. Continuing to develop your skills is essential for staying competitive and relevant in a rapidly evolving marketplace. Take advantage of online learning platforms, professional development resources, and industry events to expand your knowledge, sharpen your skills, and explore new opportunities for growth.


With secure WiFi, on-site fitness, and daily breakfasts, The Square offers the ideal workspace to kickstart your freelance career.

Best Apps and Websites for Freelancers

Technology can be a freelancer's best friend, helping to streamline workflows and boost productivity. Explore tools and apps designed specifically for freelancers, such as project management platforms and accounting software.

Here are a few of the best apps for freelancers to get you started: 


To avoid the chaos of traditional note-taking, opting for digital solutions like calendar apps, booking systems, or AI-driven tools can really help to streamline certain processes. Tools like Calendly offer an easy way to let others book appointments directly, with advanced options for automating workflows, sending surveys, and more, helping you to keep on top of your commitments. 


Task management tools are essential for keeping a project on track, especially when working alone. They help prevent you from losing sight of your overall goals by providing a structured way to manage tasks, such as with free apps like Trello. Trello uses Kanban boards to organize tasks into categories like pending, in progress, and completed, making it easier to see the status of each task. 


For freelancers, managing finances, including invoicing and taxes, can be a complex task when done alone. Wave offers a straightforward solution with its free invoicing software that connects directly to your bank, simplifying expense tracking and income management. It allows easy creation of invoices and expense reports using templates, and includes features for account reconciliation, with options for payroll and tax services. 



At The Square, our spaces are tailored to freelancers, from spacious communal cafés to private booths, perfect for calls and meetings.

The Square: A Modern Coworking Space Solution

For freelancers, the workspace is as dynamic as their work. The Square offers a modern, remote workspace solution that balances private nooks with collaborative spaces. With amenities like secure WiFi, on-site fitness centres, and daily breakfast, it's designed to boost productivity and foster community.

What you'll find at The Square:

  • Flexible work areas perfect for freelancers, available whenever you need them.
  • All the essentials like WiFi, printing, and mailing services are here to support your work.
  • Enjoy daily breakfast, snacks, and coffee to keep you fueled and focused.
  • Our spaces are always clean and inviting, making it easy to get down to business.
  • Need a break? Take advantage of our on-site facilities like fitness centers and outdoor areas.
  • Plus, we've got convenient features like bike storage and parking.

Join us at The Square and and book a tour today. Explore how freelancing can be even better with the right workspace, whether you're exploring freelance jobs for beginners, tackling freelance tech support, or diving into freelance copywriting.